How We Use AI & Automated Systems

Updated 2026-09-15

Why This Page Exists

We built this page to be plain about the software that runs behind the scenes. Some tasks on our platform are handled by automated systems, and a few of those use forms of artificial intelligence. You deserve to know what those systems do and where a person stays in the loop.

Chumba Casino is operated by Virtual Gaming Worlds (VGW) and licensed by the Malta Gaming Authority under licence MGA/B2C/188/2010. This page sits alongside our Privacy Policy and our Terms, which govern how we collect and process your information.

Your Rights And How To Ask

Under applicable data-protection law, you can ask us for a copy of your data, request a correction, or object to a decision reached mainly by automated means. You can also ask for a person to review such a decision and explain the outcome. We will respond within the timeframes the law sets.

To raise a request, reach us through Contact. If you are unhappy with our answer, you may complain to the relevant data-protection authority. Playing at Chumba Casino is for adults 21 and over. If gambling stops being fun, the National Problem Gambling Helpline is free and confidential at 1-800-522-4700 or ncpgambling.org — see our Responsible Gambling page for more.

Where Automation Is Applied

Automation helps us keep things fast and fair. We apply it in a handful of specific areas rather than everywhere.

Area	What the system does
Fraud & security	Flags unusual purchase patterns, duplicate accounts and suspicious logins.
Identity & verification	Assists document checks during account and payment review.
Personalization	Suggests games and offers based on how you play.
Player support	Routes and answers common questions before a person takes over.
Responsible play	Watches for signals that may indicate risky patterns.

Human Oversight On Decisions That Matter

Can a computer close your account on its own? No. When an automated check raises a concern that could meaningfully affect you — a held payment, a verification hold, or a security block — a trained member of our team reviews the case before any lasting action is confirmed. Automation narrows the queue; people make the call.

Purely routine steps, such as sorting a support ticket or refreshing your game recommendations, may run without manual review. Those choices carry low stakes and are easy to reverse.

What We Feed These Systems

Our models work with the data you already share with us: account details, purchase and play history, device and connection signals, and the messages you send to support. We do not sell this information. We keep it only as long as our record-keeping and legal duties require, then remove or anonymize it.

We aim to use the least data needed for each task. Where a lighter signal will do the job, we prefer it.

Frequently Asked Questions

Does AI decide whether I can withdraw or make a purchase?

Automated checks may flag a purchase or hold a payout for review, but a staff member examines any case that could affect your account before a final decision is confirmed.

Can I opt out of personalized recommendations?

Yes. Personalization is a convenience, not a requirement. Contact us and we can adjust how your play data is used to suggest games and offers.

How do I ask a human to review an automated decision?

Get in touch through our Contact page and describe the decision. We will have a team member re-examine it and explain the reasoning to you.

Do you sell the data your systems process?

No. We use your information to run the platform, meet legal duties and protect accounts. We do not sell it. See our Privacy Policy for full detail.

How long is my data kept?

Only as long as our operational and legal record-keeping duties require. After that, we delete or anonymize it.