Updated
How We Use AI & Automated Systems
Why This Page Exists
We built this page to be plain about the software that runs behind the scenes. Some tasks on our platform are handled by automated systems, and a few of those use forms of artificial intelligence. You deserve to know what those systems do and where a person stays in the loop.
Chumba Casino is operated by Virtual Gaming Worlds (VGW) and licensed by the Malta Gaming Authority under licence MGA/B2C/188/2010. This page sits alongside our Privacy Policy and our Terms, which govern how we collect and process your information.
Your Rights And How To Ask
Under applicable data-protection law, you can ask us for a copy of your data, request a correction, or object to a decision reached mainly by automated means. You can also ask for a person to review such a decision and explain the outcome. We will respond within the timeframes the law sets.
To raise a request, reach us through Contact. If you are unhappy with our answer, you may complain to the relevant data-protection authority. Playing at Chumba Casino is for adults 21 and over. If gambling stops being fun, the National Problem Gambling Helpline is free and confidential at 1-800-522-4700 or ncpgambling.org — see our Responsible Gambling page for more.
Where Automation Is Applied
Automation helps us keep things fast and fair. We apply it in a handful of specific areas rather than everywhere.
| Area | What the system does |
|---|---|
| Fraud & security | Flags unusual purchase patterns, duplicate accounts and suspicious logins. |
| Identity & verification | Assists document checks during account and payment review. |
| Personalization | Suggests games and offers based on how you play. |
| Player support | Routes and answers common questions before a person takes over. |
| Responsible play | Watches for signals that may indicate risky patterns. |
Human Oversight On Decisions That Matter
Can a computer close your account on its own? No. When an automated check raises a concern that could meaningfully affect you — a held payment, a verification hold, or a security block — a trained member of our team reviews the case before any lasting action is confirmed. Automation narrows the queue; people make the call.
Purely routine steps, such as sorting a support ticket or refreshing your game recommendations, may run without manual review. Those choices carry low stakes and are easy to reverse.
What We Feed These Systems
Our models work with the data you already share with us: account details, purchase and play history, device and connection signals, and the messages you send to support. We do not sell this information. We keep it only as long as our record-keeping and legal duties require, then remove or anonymize it.
We aim to use the least data needed for each task. Where a lighter signal will do the job, we prefer it.